
For the next level













About
Innate is a leadership and performance coaching company founded by former professional rugby player, Calum Clark.
During his 14-year career, he played for Leeds, Northampton, Saracens and England winning 3 Premiership titles and 2 European cups.
His interest in high performance prompted him to complete an MSc in Psychology and an MSc in Coaching Psychology alongside the final years of his playing career. Upon retiring in 2021, he served as Head of Psychological Performance at Saracens before leaving to set up Innate in 2023.
Innate specialise in working with individuals, leaders, and teams in both elite sport and business, helping them to take their performance to the next level.

Impact stories
At Innate, we are intentional about ensuring that the work we do has an impact on the results and outcomes that matter most to our clients.
Below is a collection of impact stories that we feel best demonstrates this intent.












Testimonials
"Working with Calum enabled me to make significant improvements to my performance and achieve my financial aims and ambitions. I am grateful for the impact this has had, both in and out of work, and highly recommend his services."
"It is incredibly rewarding to work with Calum on a regular basis and would highly recommend his services and expertise to help develop any environment."
“We began working with Innate because we felt we were ready to push ourselves from a performance perspective and see what we were capable of achieving.
As a result, we were able to exceed our financial ambitions and enhance our reputation in the market. We learned a lot about ourselves in the process and are now in a much stronger position to achieve further growth in the future."
"The work we have done together has been instrumental to what I have achieved since and I am grateful for the impact it has had on my life and career."
“As a result of working together, we were able to hit plan for the first time in 2 years, with key underlying metrics also moving in the right direction.
This was just the nudge we needed, and I am grateful for the impact it has had on myself and the team.”
"I had largely given up on the prospect of playing international rugby so to make my debut for Wales in our second season of working together was way beyond my expectations.
I can't recommend this work highly enough and my only regret is that I didn't start it sooner!"
"I am incredibly grateful for the work we have done together and recommend it to anyone that is looking to take their performance to the next level.”
“We started working with Innate because we knew there was a huge amount of opportunity available in the market that we wanted to take advantage of.
Despite challenging market conditions and strong economic headwinds, we were able to achieve all of our financial ambitions, whilst strengthening and developing the team for the future.”
"I contribute a lot of my development as a player and a person to the work we have done together and I am incredibly grateful to have had access to this support at such a pivotal time in my career."
"Both the business and I are in a much stronger, healthier position than when we started."






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Impact story
Sales professional
Before
Sales Generated: £4.5m p/a
Net Revenue: £238k p/a
Commission Earned: £30k p/a
Year 01
Sales Generated: £15.5m p/a
Net Revenue: £776k p/a
Commission Earned: £133k p/a
Year 02
Sales Generated: £23.1m p/a
Net Revenue: £1.18m p/a
Commission Earned: £193k p/a
“When Calum and I started working together I was comfortable in my current role but felt like I was capable of more and wanted to take advantage of the opportunities that were available to me.
We started by getting clarity on what I wanted to achieve and why that was important to me. From there, we quickly identified where I needed to focus my time and effort which helped me to develop a much more effective work pattern for myself.
Over time, this began to deliver results and I was able to go on and achieve all of my intended aims and ambitions. I am grateful for the impact this work has had on my life - both in and out of work - and I highly recommend his services."
Impact story
1st Team Coaching Group

Before
Premiership: Runners-up
League Table Finish: 2nd
Premiership Win Ratio: 69%
After
Premiership: Champions
League Table Finish: 1st
Premiership Win Ratio: 77%
"Calum has added huge value to the coaching team at Saracens. He is someone we can rely on to help us develop our game and our leadership.
He is challenging, yet clear on how we can collectively look to improve and deliver valuable, real-time support both on and off the field.
It is incredibly rewarding to work with Calum on a regular basis and would highly recommend his services and expertise to help develop any environment."
Impact story
Leader and Team
Before
New Business Generated: $500,000 p/a
YoY Growth: 0%
Premium to Market: £29m
Policy Count: 355
Year 01
New Business Generated: $1.1m p/a
YoY Growth: 14%
Premium to Market: £35m
Policy Count: 385
“Prior to working with Calum, our focus had been on bringing together a new team and upskilling a number of new hires. Once achieved, we felt ready to push ourselves from a performance perspective and see what we were capable of achieving.
We began by coming together as a group and setting ourselves a clear performance challenge for the year. We then focused on how we could be much more intentional about the way we generated new business for the team, applying a number of high-performance practices in the process.
As a result, we were able to exceed our financial ambitions and enhance our reputation in the market. We learned a lot about ourselves in the process and are now in a much stronger position to achieve further growth in the future."
Impact story
Ben Earl

Before
Age: 23
Dropped from the England squad
Dropped from the Saracens starting XV
Promising career in danger of fading away
After
British and Irish Lions selection
England Men's Player of the Year
Premiership Champion
Rugby World Cup Bronze Medallist
/
NOV 2021
Work Began
/
MAY 2022
Premiership Rugby Player of the Season

/
MAY 2022
Premiership Rugby Team of the Season
/
OCT 2022
Signs Contract Extension at Saracens

/
FEB 2023
Recalled to England Squad for 6 Nations

/
MAY 2023
Premiership Champion
/
MAY 2023
Premiership Rugby Team of the Season
/
SEP 2023
Selected for Rugby World Cup Squad
/
SEP 2023
Rugby World Cup Bronze Medallist
/
OCT 2023
Signs New Long-Term Contract with Saracens
/
MAR 2024
6 Nations Team of the Championship
/
MAR 2024
6 Nations Player of the Championship Nominee
/
MAY 2024
England Men's Player of the Year

/
OCT 2024
Signs England EPS Contract
/
MAY 2025
British and Irish Lions Selection

"Calum and I started working together during a difficult period in my career. I had been dropped from the England squad, dropped from the Saracens starting team, and despite a promising start, my career was in danger of fizzling out.
Our work helped me to professionalise my approach, building much better habits around my preparation, training, and recovery. Over time, these changes made a significant and lasting impact on my ability to perform at my best in the biggest moments.
Whilst success didn't come overnight, our sessions kept me focused and motivated so that when my opportunity eventually came, I was in position to make the most of it.
This work has been instrumental in what I have been able to achieve since and I am grateful for the impact it has had on my life and career."
Impact story
Leader and Team

Before
GWP: £58m
Premium per policy: $46,000
Market Share Growth: 6%
Submission numbers: 192 per month
Quote to bind ratio: 29%
Year 01
GWP: £70.8m
Premium per policy: $51,000
Market Share Growth: 7.9%
Submission numbers: 270 per month
Quote to bind ratio: 36%
“Before working with Calum, the team were in good shape, but we had fallen short of our projected performance plan for the previous 2 years.
We began by coming together and getting clarity on what we wanted to achieve over the course of the 2025 financial year. From there, we identified the areas that were going to move the needle most on our performance and put a clear plan in place.
Over the course of the year, our sessions helped me to slow down, step back from the day-to-day, and clarify my priorities. Each time I left with a clear, practical plan that I was confident would move myself and the team forwarss.
As a result, we were able to hit plan for the first time in 2 years, with key underlying metrics all moving in the right direction. This success led to a number of team members receiving promotions and being rewarded for their performance.
This work was just the nudge we needed and I am grateful for the impact it has had on myself and the team.”
Impact story
Olly Cracknell

Before
Age: 29
Dropped from the Leicester team
Out of contract
Caps for Wales: 0
After
Leicester Tigers' Players' Player of the Season
Starting Premiership finalist
Contract extension signed
Caps for Wales: 5
/
JAN 2024
Work Began
/
APR 2024
Signed New Contract

/
OCT 2024
Premiership Player of the Month Nominee

/
MAY 2025
Leicester Tigers' Players' Player of the Season
/
JUN 2025
Starting Premiership Finalist
/
NOV 2025
Called up to Wales Squad for November Test Series

/
NOV 2025
International Debut vs. Argentina
/
NOV 2025
Player of the Match vs. Japan
/
JAN 2026
Signed Contract Extension
/
FEB 2026
Wales 6 Nations Squad Selection
/
FEB 2026
6 Nations Debut vs. France
"When Calum and I started working together, I had hit a stuck point in my career. I had been dropped from Leicester's starting team, was out of contract at the end of the season, and was struggling to find form after a number of injuries and concussions.
Our work enabled me to get clarity on what I wanted to achieve with the rest of my career and gave me the belief that I was capable of more than I could currently see for myself. From there, we focused on developing a really credible process that would make the most of my abilities and give me the best chance of achieving my ambitions.
As a result I have gone on to achieve things I never thought possible in the beginning. I had largely given up on the prospect of playing international rugby so to make my debut for Wales in our second season of working together was way beyond my expectations.
I can't recommend this work highly enough and my only regret is that I didn't start it sooner!"
Impact story
Andrew Onyeama-Christie

Before
Age: 20
3rd Year Academy Contract
Out of Contract
After
Scotland International
Premiership Champion
RFU Championship Winner
/
JAN 2020
Work Began
/
JUL 2020
Signed 1st Team Contract at Saracens

/
JUN 2021
RFU Championship Winner
/
DEC 2021
Signs Contract Extension
/
JAN 2022
Called up to the Scotland 6 Nations Squad

/
FEB 2022
International Debut vs. France
/
APR 2023
Suffers Broken Arm
/
MAY 2023
Premiership Champion
/
NOV 2023
Signs Contract Extension
/
FEB 2024
Recalled to the Scotland 6 Nations Squad
/
APR 2024
Suffers 2nd Broken Arm
/
OCT 2024
Serious Lower Leg Injury
/
JUN 2025
Recalled to Scotland Squad for Summer Tour

"When Calum and I started working together, I was in the 3rd year of my academy contract at Saracens and had gained limited exposure at 1st team level. I was ready to take my game to the next level but wasn't quite sure where to start.
The work we did enabled me to get clarity on what I wanted to get out of my career and the ways in which I most needed to grow and develop. He has always made me feel as if he's as passionate about me reaching my goals as I am, often coming up with new targets, ideas and strategies to keep me moving forwards.
He challenged my mentality and I've felt significant development and growth in my mindset as a result. I've now become what I can only describe as a truer version of myself. This in turn has led to my levels of performance improving significantly.
Over recent years, I have had to navigate a number of serious injuries and the support I have received during these times has kept me motivated and helped me to bounce back to find my best form again.
I am incredibly grateful for the work we have done together and recommend it to anyone that is looking to take their performance to the next level.”
Impact story
Leader and Team
Before
YoY Growth: 30%
Premium to Market: £60m
New Business Generated: £1.8m
Total Revenue: £7m
Policy Count: 1,500
After
YoY Growth: 36%
New Business Generated: £2.2m
Premium to Market: £70m
Total Revenue: £9.5m
Policy Count: 1,700
"Whilst the team were performing well prior to working with Calum, we knew there was a huge amount of opportunity available in the market that we wanted to take advantage of.
We began by coming together as a team and getting clarity on what we wanted to achieve over the course of the financial year. This enabled us to focus our energies and efforts in the right places and become more intentional about how we were going to generate new business for the team.
Despite challenging market conditions and strong economic headwinds, we were able to achieve all of our financial ambitions, whilst strengthening and developing the team for the future."
Impact story
Theo Dan

Before
Age: 22
Returning From Serious Knee Injury
On Loan at Ampthill
After
Premiership Champion
England International
Rugby World Cup Bronze Medallist
/
SEP 2022
Work Began
/
MAY 2023
Premiership Champion

/
JUN 2023
Called up to Senior England Squad

/
AUG 2023
International Debut vs. Wales
/
AUG 2023
Called up for Rugby World Cup Squad
/
SEP 2023
Rugby World Cup Bronze Medallist
/
OCT 2024
Signs England EPS Contract
"When Calum and I started working together, I felt like I was lost, both in my career and in my personal life. I was working my way back from a serious knee injury, had gained very little exposure at 1st team level and started the season on loan at Ampthill.
The work we did enabled me to get a much better grip on the psychological component of my performance and develop better habits around my training and preparation. Over time, this has helped me to perform more consistently under pressure and has been instrumental in what I have been able to go on and achieve since.
I contribute a lot of my development as a player and a person to the work we have done together and I am incredibly grateful to have had access to this support at such a pivotal time in my career."
Impact story
CEO
Before
Revenue: £4m p/a
EBITDA: -£11m
Head Count: 150
After
Revenue: £11m p/a
EBITDA: £5m
Head Count: 250
"Calum and I began working together at a time when I was looking to scale up the business and dealing with all of the challenges and pressures that can bring.