Impact story

Olly Cracknell

Leicester Tigers | Wales

At 29, Olly Cracknell had been dropped by Leicester, was out of contract and had never played for Wales. Within two years he was a Premiership finalist, a Players' Player of the Season and a Wales international.

Before
After

Before

Age: 29

Dropped from the Leicester team

Out of contract

Caps for Wales: 0

After

Leicester Tigers' Players' Player of the Season

Starting Premiership finalist

Contract extension signed

Caps for Wales: 5

Timeline
2024
—
2026

/

JAN 2024

Work Began

/

APR 2024

Signed New Contract

/

OCT 2024

Premiership Player of the Month Nominee

/

MAY 2025

Leicester Tigers' Players' Player of the Season

/

JUN 2025

Starting Premiership Finalist

/

NOV 2025

Called up to Wales Squad for November Test Series

/

NOV 2025

International Debut vs. Argentina

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NOV 2025

Player of the Match vs. Japan

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JAN 2026

Signed Contract Extension

/

FEB 2026

Wales 6 Nations Squad Selection

/

FEB 2026

6 Nations Debut vs. France

"When Calum and I started working together, I had hit a stuck point in my career. I had been dropped from the Leicester starting team, was out of contract at the end of the season, and was struggling to find form after a number of injuries and concussions.

Our work enabled me to get clarity on what I wanted to achieve with the rest of my career. We then focused on developing a credible process for myself that would give me the best chance of achieving my ambitions.

As a result, I have gone on to achieve things I never thought possible in the beginning. I had largely given up on the prospect of playing international rugby, so to make my debut for Wales was a special moment. I am hugely grateful for the impact this work has had on my life - both on and off the field."

Olly Cracknell
Leicester Tigers | Wales
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